For hundreds of years luxury watches from some of the most prestigious watch companies in the world have been successfully manufacturing watches for their watch clientele. However If we address the question “what’s the point of co-branding?” from the manufacturer’s point-of-view the answer is obvious: money. From Timex (e.g., Timex x Peanuts), Grand Seiko (e.g., Godzilla), Rolex (e.g., Rolex x Dominos), Breitling (Breitling x Bentley), Tiffany & Co. and Rolex, and the list goes on. Every major watchmaker has created co-branded watches – timepieces specifically designed to appeal to a niche market occupied by an otherwise unrelated brand. No question: co-branded watches invigorate the sales of slow-selling models lacking horological curb appeal. And they don’t cost much to produce; modifications almost always require little more than superficial changes to the dial and/or band. Even after shelling out for licensing fees, co-branded watches provide watchmakers with plenty of “extra” profit.
Co-branded watches operate under the same principle as commercials using catchy songs to sell products. Bonding the product to the song creates a powerful positive stimulus -> response pattern in the mind of the consumer.
PATEK PHILLIPE Calatrava Ref. #5227G Co-Branded Tiffany & Co. 18K White Gold Watch
Not many watches on the market can match the simple but unique look of this incredibly coveted Patek Philippe Calatrava Reference #: 5227G-010. This men’s timepiece features a beautiful 18K White Gold case that measures approximately 41mm (case to crown) x 10mm (high). It has a superb black enamel dial with white gold style non-numerical hour markers and white gold style hands. There is a date feature at 3 o’clock. This watch is co-branded with Tiffany & Co. and features their logo at the bottom of the dial, one of the only ones we’ve ever seen! This fine watch also has an 18K White Gold crown and caseback . This Automatic movement powered watch is complete with its original black Patek Philippe Genuine Leather Two-Piece Strap that measures approximately 17mm (wide) and can fit up to a 7 inch size wrist. The strap is enclosed by its original signed 18K White Gold Patek Philippe Deployment Buckle. This stunning wristwatch is in pristine Brand New condition and comes with its original Patek Philippe box and certificates. This Patek Philippe watch embodies the finest of Swiss watch design and would make an incredible addition to the finest collection!
Appraisal Value: $100,000.00
Our Price: $59,000.00
The above item comes with a FREE Certified Insurance Appraisal valued at $70,000.00
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